Regardless of whether any copy writer have been to be able to not allow it, it is a fact which writing intended for SEARCH ENGINE OPTIMIZATION takes a different approach through different writing. Publishing intended for SEARCH ENGINE OPTIMIZATION is not any extended since simple since it ended up being previously. Look-up engines’ algorithms’ insistence on good quality has modified the particular world involving web content writing intended for SEARCH ENGINE OPTIMIZATION. There was a time any time all you had to focus on ended up being the particular keywords and just fit them in whether or not they manufactured perception from the sentence or even not really; you can not escape with it currently. Anybody is seen as a ‘SEO writer’ until a little while rear or perhaps machines could possibly churn out the particular articles. But absent tend to be those times. Solely inventive copy writers with entire command in the vocabulary can do the legal for the calls for involving Google. Along with appropriately so. The reason why handle the online readers any differently? Don’t they’ve already a right you just read sensibly composed and also educational articles? Here are a few pointers how to create the SEARCH ENGINE OPTIMIZATION friendly article.10 Suggestions to Write the SEARCH ENGINE OPTIMIZATION Warm and friendly Post impression submit-edge Continue reading
As a partner at Norwest Venture Capital (NVC), Casper de Clercq has seen countless digital health startups try to get solutions off the ground. He’s also seen many fail.
According to de Clercq, 60 to 70 percent of digital health startups fail because they are unclear about their go-to market strategy, and don’t have a good understanding of who’s ultimately going to pay for their product.
With deductibles rising, there’s an expectation that consumers will take on a lot more health care expense. But that hasn’t happened yet, de Clercq says. For the time being, providers, payers and employers are still the primary customers for new startups, from a payment perspective. Continue reading
10 Common Internet Marketing Rookie Mistakes
As with any complicated subject, mistakes are bound to happen. Some are innocent. Some may cause irreparable damage to your company or brand. If you’re new to Internet marketing, you’ll want to read these 10 common mistakes made by new Internet marketers: Continue reading
Removing The Power Of Bad Reviews
Many businesses worry about customers posting negative reviews online and the impact those negative reviews may have on their business. While this is a legitimate concern, a bad review is far more powerful when there are no good reviews online to out weigh the bad. Positive customer testimonials and reviews posted online can significantly outweigh a few bad reviews and show that the majority of our customers are happy customers, hopefully very happy customers. Most of us are not surprised with a business having an occasional negative review – sometimes it can even make the more positive reviews seem more credible. But this only holds up if negative reviews are far outweighed by reviews from happy customers.
Managing Your Online Reputation
Where negative reviews are a serious problem is when the bad reviews are running anywhere near to neck-and-neck with the positive reviews. This tells people “this company is bad news, don’t even think about doing business with them.” Or when the only reviews available are bad reviews. Unfortunately, the latter is often caused (bad reviews only) by one of two things:
- The business really isn’t one you want to deal with.
- The business is not being proactive in managing their online reputation.
In the #2 scenario, rather than inviting happy customers to provide them with testimonials and share their positive thoughts online, they leave their online reputation in the hands of the Internet. Not good! Today, business owners who want to have a say in how their business is reported online MUST be proactive in managing what is being said about them online. In a world where most of us, at least in North America and Europe, go online regularly to find out about products, services, brands, etc., we need to be actively harvesting feedback from happy customers and sharing this ‘proof’ of who we are online. Continue reading
You can look back at some of the most-shared videos, trying to fathom some sort of recipe for success, but if you try to replicate those vital ingredients your video will most likely feel flat and formulaic. If a movie producer tries too hard to re-create an award-winning film, putting together a big budget, an epic storyline, some top names, it can still be a flop. What movie-goers want is passion, great acting and a sense that everyone involved loved what they were doing: they want to feel something. Movies that make people feel something win awards. Videos too must speak to a brand’s followers if they are to be shared.
Content is shared because it provokes an emotional response
Two University of Pennsylvania professors analyzed the New York Times’ most-emailed list, and came up with a list of factors that contributed to content going viral. They discovered that posts inspiring feelings of awe, anger or anxiety are shared more often than others. Now, businesses will want to stay away from inducing anger in their audience, but awe clearly works well, if it is appropriate to the brand, and humor is another strong emotion that is safe for brands to play with. For brands, making people gasp in astonishment or laugh out loud are safe and popular goals.
But the material to inspire these emotions has to be original. Once something has been done before, move on: don’t imitate. Think back to your company’s history, your company’s mission, why your loyal customers love you – and draw from that. Continue reading
Prolegomenon to the Exordium
“It is customary to preface a work with an explanation of the author’s aim, why he wrote the book, and the relationship in which he believes it to stand to other earlier or contemporary treatises on the same subject.”
With the all the recent discussions of what an SEO is, or what an SEO does or should do, as an inbound marketing/SEO tyro I thought it would be helpful to provide a resource to others who are new to the field of SEO and inbound marketing.
Also, in the wake of recent algorithm changes, there seems to be a renewed emphasis on the fundamentals of search engine optimization. In this context, my guide may also be of use to seasoned SEOs looking to refresh their understandings of the basics, and perhaps to discover a few new ways in which the basics of SEO are currently being utilized to promote web properties.
This guide is in no way a canonical or comprehensive set of resources to everything you will ever need to know regarding our field of work. It should, however, provide ample guidance to those who are just now embarking on the wild waters of SEO in 2013.