Prolegomenon to the Exordium
“It is customary to preface a work with an explanation of the author’s aim, why he wrote the book, and the relationship in which he believes it to stand to other earlier or contemporary treatises on the same subject.”
With the all the recent discussions of what an SEO is, or what an SEO does or should do, as an inbound marketing/SEO tyro I thought it would be helpful to provide a resource to others who are new to the field of SEO and inbound marketing.
Also, in the wake of recent algorithm changes, there seems to be a renewed emphasis on the fundamentals of search engine optimization. In this context, my guide may also be of use to seasoned SEOs looking to refresh their understandings of the basics, and perhaps to discover a few new ways in which the basics of SEO are currently being utilized to promote web properties.
This guide is in no way a canonical or comprehensive set of resources to everything you will ever need to know regarding our field of work. It should, however, provide ample guidance to those who are just now embarking on the wild waters of SEO in 2013.