Most health startups fail because they don’t understand health care payment models

As a partner at Norwest Venture Capital (NVC), Casper de Clercq has seen countless digital health startups try to get solutions off the ground. He’s also seen many fail.

According to de Clercq, 60 to 70 percent of digital health startups fail because they are unclear about their go-to market strategy, and don’t have a good understanding of who’s ultimately going to pay for their product.

With deductibles rising, there’s an expectation that consumers will take on a lot more health care expense. But that hasn’t happened yet, de Clercq says. For the time being, providers, payers and employers are still the primary customers for new startups, from a payment perspective. Continue reading

10 Common Mistakes Made by New Internet Marketers

Internet marketing is an exciting, yet complex industry. Using search engines, social media and websites to meet business goals while engaging, entertaining and educating a target audience involves an intricate series of interactions and experiences that require an understanding of and appreciation for Internet marketing strategy and tactics.

10 Common Internet Marketing Rookie Mistakes

As with any complicated subject, mistakes are bound to happen. Some are innocent. Some may cause irreparable damage to your company or brand. If you’re new to Internet marketing, you’ll want to read these 10 common mistakes made by new Internet marketers: Continue reading